Ideogram or Recraft: which for logos and lettering?

Recraft has a variant that produces a vector image — the only one of its kind on the platform. For a logo, icon or mark that will be enlarged without loss, that settles it. Ideogram is a single model aimed at images with readable text in the frame. Both produce one image per run — see the row for the number of images.

Try both in the studio See pricing

What's the difference between Ideogram and Recraft for text → image?

The price in credits is per run and appears on the “Generate” button before you press it.

What Ideogram Recraft
Model variants on our platform 1 3
What it needs as input description description
Price in credits per run 60 80–602
Aspect ratio 16:9 ✓ ✓
Aspect ratio 9:16 ✓ ✓
Aspect ratio 1:1 ✓ ✓
Most images at once 1 1
Negative description (“without…”) ✓ ✓
Longest description — 10000 characters
Cheapest variant Ideogram V3 Recraft V4

Which variants are part of this comparison, and what do they cost?

Brand Variant Credits per run
Ideogram Ideogram V3 60
Recraft Recraft V4 80
Recraft V4 Pro 502
Recraft V4 Pro Vector 602

What is Ideogram better at?

Ideogram specializes in shots that contain words. A sign, a package label, text on a poster — that is the use the brand exists for.

A model with no options means one result and one price. No need to judge which option is worth it.

The set of aspect ratios covers social and advertising formats, including vertical ones.

What is Recraft better at?

Recraft has a vector option. A vector scales up without losing quality and opens in a graphics program for editing — exactly what a logo needs. No other model here does this.

Recraft has three options in total, meaning steps between a test and the final.

It also states a description limit — you know how far the model reads, which is useful for a branded task with many requirements.

Where does each of the two fall short — Ideogram and Recraft?

Where Ideogram falls short. One model, with no price tiers and no vector output. A logo made with Ideogram stays a raster image — scaled up, it blurs, and it can't be edited as shapes.

Where Recraft falls short. Both produce only one image per run, meaning you can't see four variants at once and pick. For choosing from many shots, see FLUX or Seedream. And with both, legible long text in the frame remains more luck than guarantee.

How to choose between Ideogram and Recraft?

Logo, icon, mark, something that will be scaled up — Recraft with the vector variant. An image with words in it that will live as a photo — Ideogram.

In both cases one thing holds: the final lettering on an advertising material is added in a graphics program. The AI model gives you the image, not the typography.

Questions and answers

Which is cheaper for text → image — Ideogram or Recraft?

Ideogram. Ideogram starts at 60 credits per run, Recraft — at 80 credits per run. The cheapest option for Ideogram is Ideogram V3, for Recraft — Recraft V4. The exact price is shown on the button before you start the generation.

Does Recraft really make true vector?

Yes, through its separate vector option. It is one of the brand's three options and is chosen explicitly — see the technical card on the Recraft page.

Can I count on legible text in the image?

Short text: often. Long text: no. For a sure result, the lettering is added afterward, in a graphics program, over the generated image.

Why do both make only one image at a time?

That’s how their cards on the platform are set up — see the “Most images at once” row. If you need a selection of several variants from a single run, look for another brand.

Where can I find the full details for Ideogram and Recraft?

This page compares the two brands with each other. The full technical card for each — all variants, their strengths and weaknesses, typical tasks and real examples from the community — is on its own page.

Which other model is worth comparing with?

All comparisons in one place

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