Hailuo or Kling: is the pricier model worth it?

Hailuo is the front door: one model, low price, low resolution. Kling is the ladder: several variants, higher resolution, longer clip. If the video will be watched in a phone feed and live for two days, Hailuo is often enough. If it will be watched on a screen or go into a paid ad, Kling is worth the difference. The resolutions of both are in the table.

Try both in the studio See pricing

What's the difference between Hailuo and Kling for text → video?

The price in credits is per SECOND of video and is shown on the “Generate” button before every run. The “Five seconds cost” row below is the same price multiplied by five.

What Hailuo Kling
Model variants on our platform 1 5
What it needs as input description description
Price in credits per second 90 169–843
Five seconds cost 450 credits 845 credits
Longest clip at once 10 sec 15 sec
Resolutions to choose from 512P, 768P 480p, 720p, 1080p
Aspect ratio 16:9 ✗ ✓
Aspect ratio 9:16 ✗ ✓
Aspect ratio 1:1 ✗ ✓
Sound from the model itself ✓ ✓
Negative description (“without…”) ✓ ✓
Longest description 2000 characters 2500 characters
Cheapest variant Hailuo 02 Standard Kling 3.0 Standard

Which variants are part of this comparison, and what do they cost?

Brand Variant Credits per second
Hailuo Hailuo 02 Standard 90
Kling Kling 3.0 Standard 169
Kling 3.0 Pro 225
Kling 2.1 Master 562
Kling O3 4K 843
Kling V3 4K 843

What's the difference between Hailuo and Kling for image → video?

The price in credits is per SECOND of video and is shown on the “Generate” button before every run. The “Five seconds cost” row below is the same price multiplied by five.

What Hailuo Kling
Model variants on our platform 1 5
What it needs as input photo photo
Price in credits per second 90 112–843
Five seconds cost 450 credits 560 credits
Longest clip at once 10 sec 10 sec
Resolutions to choose from 512P, 768P 720p, 1080p
Aspect ratio 16:9 ✓ ✓
Aspect ratio 9:16 ✓ ✓
Aspect ratio 1:1 ✓ ✓
Most images at once — 1
Sound from the model itself ✓ ✓
Negative description (“without…”) ✗ ✓
Longest description 2000 characters 2500 characters
Cheapest variant Hailuo 02 Standard Kling 2.1

Which variants are part of this comparison, and what do they cost?

Brand Variant Credits per second
Hailuo Hailuo 02 Standard 90
Kling Kling 2.1 112
Kling 3.0 Standard 169
Kling 3.0 Pro 225
Kling O3 4K 843
Kling V3 4K 843

What is Hailuo better at?

Hailuo is one model, not a family. That's an advantage when you don't want to choose: there's no standard versus professional versus high-resolution, there's just Hailuo. For someone only starting to test whether AI video works for them, this is the shortest path to a first result.

Hailuo works at low resolutions. The exact values are in the table and they are noticeably below Kling's. The flip side is that the shot is made fast and costs little — at a per-second price, low resolution is the most direct way to reduce the bill.

Hailuo makes a clip longer than some significantly more expensive models. See the "Longest clip at once" row: the cheap entry here doesn't mean a short shot.

What is Kling better at?

Kling offers tiers. A shot is run on the standard option until the composition is right, then repeated on the professional one for the final. The style stays the same because the brand is the same — something you can't do by switching from Hailuo to another model.

Kling works at resolutions that Hailuo doesn't offer at all. For a shot that will be cropped, enlarged or watched on a big screen, this is not cosmetic.

Kling accepts a negative description — the exclusions that save you runs when working with a product or a specific person.

Where does each of the two fall short — Hailuo and Kling?

Where Hailuo loses. Its resolution is the lowest among the video models here. On a TV or desktop the frame shows. Hailuo is also a single model: there's no way to pay more for a better result if the same scene didn't come out well — you can only switch brands and, with that, the style.

Where Kling loses. Kling costs more per second, and with video that adds up. For twenty tests of one shot, the difference isn't small. And even Kling's most expensive variant doesn't rescue a bad prompt — if the shot didn't work on the standard variant, the professional one rarely fixes it.

How to choose between Hailuo and Kling?

The rule is simple: where will it be watched. A strip on a phone, an internal presentation, a test of an idea — Hailuo. Paid advertising, a website, a big screen — Kling.

There's also a mixed approach: find the shot on Hailuo because it's cheap, and once the prompt works, run the same one on Kling for the final. The prompt carries over, the shot doesn't always, but the starting point is much closer.

Questions and answers

Which is cheaper for text → video — Hailuo or Kling?

Hailuo. Hailuo starts at 90 credits per second, Kling — at 169 credits per second. The cheapest option for Hailuo is Hailuo 02 Standard, for Kling — Kling 3.0 Standard. The exact price is shown on the button before you start the generation.

Which makes longer videos — Hailuo or Kling?

Kling. Hailuo goes up to 10 seconds at a time, Kling — up to 15 seconds. Anything longer is made from several clips stitched together afterwards.

What resolution do Hailuo and Kling output?

Hailuo offers 512P, 768P. Kling offers 480p, 720p, 1080p. A higher resolution costs more credits for the same length.

Which is cheaper for image → video — Hailuo or Kling?

Hailuo. Hailuo starts at 90 credits per second, Kling — at 112 credits per second. The cheapest option for Hailuo is Hailuo 02 Standard, for Kling — Kling 2.1. The exact price is shown on the button before you start the generation.

What resolution do Hailuo and Kling output?

Hailuo offers 512P, 768P. Kling offers 720p, 1080p. A higher resolution costs more credits for the same length.

Will the resolution difference be noticeable on Instagram?

In a phone feed — rarely. On a tablet or when viewed full screen — yes. If the clip will be used somewhere other than a feed, start from the higher resolution.

Can I carry the description over from Hailuo to Kling?

Yes, the prompt carries over. The shot won't come out identical because the models are different, but you start from a working wording instead of from scratch.

Is Hailuo suitable for paid ads?

For testing a creative — yes, that's exactly what it's for. For an ad with a real budget behind it, Kling's higher resolution usually pays off.

Where can I find the full details for Hailuo and Kling?

This page compares the two brands with each other. The full technical card for each — all variants, their strengths and weaknesses, typical tasks and real examples from the community — is on its own page.

Which other model is worth comparing with?

All comparisons in one place

Last updated: