What is Hailuo?
Hailuo is a family of artificial intelligence models for generating video, developed by the company MiniMax. The model turns a text description or a still photo into a short video clip with motion — camera, action, expressions and atmosphere — with no need for a real camera, actors or complex editing software.
Behind Hailuo stands MiniMax — a technology company in the field of generative artificial intelligence that develops models for text, images, sound and video. Its video branch is known to the wider public precisely under the name Hailuo and has established itself as one of the popular tools for creating short AI video.
In practice, Hailuo is used by content creators, marketing teams, designers and hobbyists who want to quickly turn an idea or a picture into a moving scene — for social media, ads, concepts, presentations or personal projects.
Version and options on generiram
On generiram, Hailuo is available in version Hailuo 02, level Standard, in two working modes. Both create a short video, but they start from a different point.
| Mode | Starting point | Result |
|---|
| Text to video | Only a text description of the scene | A short video built entirely from the description |
| Image to video | Your photo (plus a description of the motion) | A living, moving version of the photo |
Text to video
In the “text to video” mode you describe what you want to happen — setting, character, action, mood, type of shot — and Hailuo 02 Standard builds the scene from scratch. It suits you when you have no ready visual material and are starting from an idea alone.
Image to video
In the “image to video” mode you supply your own image as a starting point and Hailuo sets it in motion — it adds movement of the camera and of the elements in the frame while keeping the basic look of the photo. It is handy when you already have a particular image, shot or design that you want to turn into a moving scene.
Strengths
- Following the instructions. Hailuo does well at understanding the description and tries to deliver the action and mood you asked for.
- Natural motion. The clips stand out with smooth dynamics and convincing movement of the camera and the objects.
- Bringing photos to life. In the image mode the model keeps the recognisable look of the supplied image while adding motion.
- Accessibility. No technical skills or editing experience required — you work with a description in plain language and a few choices.
What it is good for
- Short videos for social media and ads.
- Bringing photos, illustrations and designs to life in a moving scene.
- Quick visual concepts and mood board ideas before the real production.
- Atmospheric shots, intro/outro segments and supporting visuals for a bigger project.
- Personal and creative projects where you want an idea to become a video in minutes.
How to start
Hailuo 02 Standard is available in the genkiki.com AI Studio. You choose the mode — “text to video” or “image to video” — describe the scene (and in the second mode upload a photo too), start the generation and get the finished clip to preview and download. If you are not sure where to begin, start with a short, clear description and build on from there.
